Location Analytics and Business Intelligence

Exploiting location data enables financial service organizations to assess and mitigate risks, and make informed decisions. Location analytics gives organizations the ability to monitor and detect anomalies in rapidly changing data, protecting them from fraud attempts. Insurance companies can measure and predict risk ahead of time by performing catastrophe modeling around high-risk locations. The information also help optimize insurance underwriting and in verifying claims. The session targets BFSI organizations, as well as other businesses with high risk impact.

Customer engagement is critical for businesses. Consumers are increasingly choosing their suppliers by the level of customer service. Understanding customer behavior and delivering relevant and engaging interactions across the customer lifecycle will increase customer’s lifetime value. By precisely locating and geocoding a customer, the right information can be delivered to the right place at the right time, therefore, increasing customer’s satisfaction. Businesses have also started integrating their ERP and CRM system via GIS platform, allowing their sales and marketing team to track changes in customer habits, values and preferences based on location data. This helps businesses to make a more personalized and relevant customer experience. The session will showcase the value of location insights in enhancing customer satisfaction.