Location Analytics and Business Intelligence
Since the past decade, business communities have started to adopt location technology and predictive analytics into their business models. Location analytics blends business data with geographic data to reveal the relationship of location to people, events, transactions, facilities and assets. Many BI and analytics software vendors today are integrating mapping and spatial data analytics into their products to provide additional context to visualizations, reports and analysis.
Location analytics help optimize business decisions, from deciding where to locate a new store to improving a supply chain or creating more engaged marketing campaigns. Insurance and financial services use location analytics to simulate risk and verify claims. Businesses also use location technology to manage customers by integrating their ERP, CRM and social networking platforms with GIS.
Location Analytics and Business Intelligence track shall feature business users from mainstream industries discussing the value of geospatial integration in their business workflow.
Speakers
![Neil Ackroyd, Interim Chief Executive Officer, Ordnance Survey, United Kingdom Neil Ackroyd, Interim Chief Executive Officer, Ordnance Survey, United Kingdom](/speaker/SpeakersImages2019/Neil.jpg)
Ordnance Survey
United Kingdom
![Ng Siau Yong, Director, GeoSpatial and Data & Chief Data Officer, Singapore Land Authority, Singapore Ng Siau Yong, Director, GeoSpatial and Data & Chief Data Officer, Singapore Land Authority, Singapore](/speaker/SpeakersImages2019/NG_siau_yong.jpg)
Singapore Land Authority
Singapore
![Abigail Page, Product Development Manager, EuroGeographics, United Kingdom Abigail Page, Product Development Manager, EuroGeographics, United Kingdom](/speaker/SpeakersImages2019/Abigail-Page.jpg)
EuroGeographics
United Kingdom
![Reinhard Blasi, Market Development Officer, European GNSS Agency, Czech Republic Reinhard Blasi, Market Development Officer, European GNSS Agency, Czech Republic](/speaker/SpeakersImages2019/Reinhard-Blasi.jpg)
European GNSS Agency
Czech Republic
![Simon Curtis, Head of Spatial Data Centre of Excellence, HERE Technologies, The Netherlands Simon Curtis, Head of Spatial Data Centre of Excellence, HERE Technologies, The Netherlands](/speaker/SpeakersImages2019/Simon-Curtis.png)
HERE Technologies
The Netherlands
![Will Cadell, Chief Executive Officer, Sparkgeo, Canada Will Cadell, Chief Executive Officer, Sparkgeo, Canada](/speaker/SpeakersImages2019/will-cadell.jpg)
Sparkgeo
Canada
![Terry McConnell, Global Director - Land Asset Integrity, Fugro FV, The Netherlands Terry McConnell, Global Director - Land Asset Integrity, Fugro FV, The Netherlands](/speaker/SpeakersImages2019/Terry-McConnell.jpg)
Fugro FV
The Netherlands
![Javier de la Torre, Chief Executive Officer, CARTO, USA Javier de la Torre, Chief Executive Officer, CARTO, USA](/speaker/SpeakersImages2019/Javier-de-la-Torre-(1).jpg)
CARTO
USA
![Remco Dolman, Chief Executive Officer, Spotzi, The Netherlands Remco Dolman, Chief Executive Officer, Spotzi, The Netherlands](/speaker/SpeakersImages2019/Remco-Dolman.jpg)
Spotzi
The Netherlands
![Bas van Gurp, Product Manager Data Analytics, CycloMedia Technology, The Netherlands Bas van Gurp, Product Manager Data Analytics, CycloMedia Technology, The Netherlands](/speaker/SpeakersImages2019/Bas-van-Gurp.jpg)
CycloMedia Technology
The Netherlands
![Eric van Rees, Writer, SPAR3D, Spain ModeratorEric van Rees, Writer, SPAR3D, Spain](/speaker/SpeakersImages2019/Eric-van-Rees.jpg)
![Andy Wilson, Region Director-UK and Europe, Ordnance Survey, United Kingdom Andy Wilson, Region Director-UK and Europe, Ordnance Survey, United Kingdom](/speaker/SpeakersImages2019/Andy-Wilson.jpg)
Ordnance Survey
United Kingdom
![Jonas Ellehauge, Blockchain Expert | Frontend Developer, DHI GRAS, Denmark Jonas Ellehauge, Blockchain Expert | Frontend Developer, DHI GRAS, Denmark](/speaker/SpeakersImages2019/Jonas-Ellehauge.jpg)
DHI GRAS
Denmark
![Siva Ravada, Senior Director, Software Development, Oracle, USA Siva Ravada, Senior Director, Software Development, Oracle, USA](/speaker/SpeakersImages2019/siva-ravada.jpg)
Oracle
USA
![Paramjeet Sachdev, Director, SAP, United Kingdom Paramjeet Sachdev, Director, SAP, United Kingdom](/speaker/SpeakersImages2019/Paramjeet-Sachdev-(2).jpg)
SAP
United Kingdom
![Hannah Judge, Customer Success Manager, Mapbox, USA Hannah Judge, Customer Success Manager, Mapbox, USA](/speaker/SpeakersImages2019/hjudge.jpg)
Mapbox
USA
![Gerdy Seynaeve, Innovation Manager, Proximus, Belgium Gerdy Seynaeve, Innovation Manager, Proximus, Belgium](/speaker/SpeakersImages2019/Gerdy-Seynaeve.jpg)
Proximus
Belgium
![Andreas Siebert, Head Geospatial Solutions, Corporate Underwriting, Munich Re, Germany Andreas Siebert, Head Geospatial Solutions, Corporate Underwriting, Munich Re, Germany](/speaker/SpeakersImages2019/Andreas-Siebert.jpg)
Munich Re
Germany
![Andy Williams, Head of Geospatial, Carter Jonas, United Kingdom Andy Williams, Head of Geospatial, Carter Jonas, United Kingdom](/speaker/SpeakersImages2019/Andy-Williams.jpg)
Carter Jonas
United Kingdom
![Joao Canais, Business Development Manager - Europe, Esri, The Netherlands Joao Canais, Business Development Manager - Europe, Esri, The Netherlands](/speaker/SpeakersImages2019/Joao-Canais.jpg)
Esri
The Netherlands
![Matt Wood, Vice President, Go-To-Market & Business Strategy, Capella Space, USA Matt Wood, Vice President, Go-To-Market & Business Strategy, Capella Space, USA](/speaker/SpeakersImages2019/Matt.jpg)
Capella Space
USA
SESSION THEMES
Data intelligence allows businesses to combine information from marketing campaigns, past sales, external data about market conditions and customers, social media, customer loyalty program, in-store interactions, and more for a fuller picture of their business performance. Adding location elements into the analysis will give businesses the ability to make informed decisions on future business strategies such as expansion location, advertising campaigns, change of business coverage, etc. The session will focus on businesses with high customer outreach requirements, including retail, telecommunication services, transportation, logistics, and travel and hospitality.
Exploiting location data enables financial service organizations to assess and mitigate risks, and make informed decisions. Location analytics gives organizations the ability to monitor and detect anomalies in rapidly changing data, protecting them from fraud attempts. Insurance companies can measure and predict risk ahead of time by performing catastrophe modeling around high-risk locations. The information also help optimize insurance underwriting and in verifying claims. The session targets BFSI organizations, as well as other businesses with high risk impact.
Customer engagement is critical for businesses. Consumers are increasingly choosing their suppliers by the level of customer service. Understanding customer behavior and delivering relevant and engaging interactions across the customer lifecycle will increase customer’s lifetime value. By precisely locating and geocoding a customer, the right information can be delivered to the right place at the right time, therefore, increasing customer’s satisfaction. Businesses have also started integrating their ERP and CRM system via GIS platform, allowing their sales and marketing team to track changes in customer habits, values and preferences based on location data. This helps businesses to make a more personalized and relevant customer experience. The session will showcase the value of location insights in enhancing customer satisfaction.
TARGET AUDIENCE
- Banking, Financial Services, and Insurance (BFSI)
- Emergency Services
- Energy and Utilities
- Healthcare and Life Sciences
- Manufacturing
- Marketing and Advertising
- Media and Entertainment
- Real estate
- Retail and Consumer Goods
- Telecommunications
- Transportation and Logistics
- Travel and Hospitality