Location Analytics and Business Intelligence

Since the past decade, business communities have started to adopt location technology and predictive analytics into their business models. Location analytics blends business data with geographic data to reveal the relationship of location to people, events, transactions, facilities and assets. Many BI and analytics software vendors today are integrating mapping and spatial data analytics into their products to provide additional context to visualizations, reports and analysis.

Location analytics help optimize business decisions, from deciding where to locate a new store to improving a supply chain or creating more engaged marketing campaigns. Insurance and financial services use location analytics to simulate risk and verify claims. Businesses also use location technology to manage customers by integrating their ERP, CRM and social networking platforms with GIS.

Location Analytics and Business Intelligence track shall feature business users from mainstream industries discussing the value of geospatial integration in their business workflow.


Location-based Services - Infrastructure, Markets and Revenue3 Apr 2019 0900 - 1030 hrs
ModeratorBert Klaassens, Senior Economic Advisor, Authority for Consumers and Markets, The Netherlands
Bert Klaassens
Senior Economic Advisor
Authority for Consumers and Markets
The Netherlands
Neil Ackroyd, Interim Chief Executive Officer, Ordnance Survey, United Kingdom
Neil Ackroyd Interim Chief Executive Officer
Ordnance Survey
United Kingdom
Ng Siau Yong, Director, GeoSpatial and Data & Chief Data Officer, Singapore Land Authority, Singapore
Ng Siau Yong Director, GeoSpatial and Data & Chief Data Officer
Singapore Land Authority
Abigail Page, Product Development Manager, EuroGeographics, United Kingdom
Abigail Page Product Development Manager
United Kingdom
Reinhard Blasi, Market Development Officer, European GNSS Agency, Czech Republic
Reinhard Blasi Market Development Officer
European GNSS Agency
Czech Republic
Simon Curtis, Head of Spatial Data Centre of Excellence, HERE Technologies, The Netherlands
Simon Curtis Head of Spatial Data Centre of Excellence
HERE Technologies
The Netherlands
Location Analytics: The New Data-Driven Business Model3 Apr 2019 1130 - 1300 hrs
ModeratorValrie Grant, Founder and Managing Director, GeoTechVision, Jamaica,
Valrie Grant
Founder and Managing Director
Will Cadell, Chief Executive Officer, Sparkgeo, Canada
Will Cadell Chief Executive Officer
Terry McConnell, Global Director - Land Asset Integrity,  Fugro FV, The Netherlands
Terry McConnell Global Director - Land Asset Integrity
Fugro FV
The Netherlands
Remco Dolman, Chief Executive Officer, Spotzi, The Netherlands
Remco Dolman Chief Executive Officer
The Netherlands
Bas van Gurp, Product Manager Data Analytics, CycloMedia Technology, The Netherlands
Bas van Gurp Product Manager Data Analytics
CycloMedia Technology
The Netherlands
Blockchain: A Game Changer in Commercialization of Public Data3 Apr 2019 1400 - 1445 hrs
ModeratorEric van Rees, Writer, SPAR3D, Spain
Eric van Rees
Jonas Ellehauge, Blockchain Expert | Frontend Developer, DHI GRAS, Denmark
Jonas Ellehauge Blockchain Expert | Frontend Developer
The Future of BI3 Apr 2019 1445 - 1530 hrs
ModeratorLucas Matney, Writer, TechCrunch, USA
Lucas Matney
Agendra Kumar, President, Esri India, India
Agendra Kumar President
Esri India
Siva Ravada, Senior Director, Software Development, Oracle, USA
Siva Ravada Senior Director, Software Development
Hannah Judge, Customer Success Manager, Mapbox, USA
Hannah Judge Customer Success Manager
Data Intelligence for Improved Business Performance3 Apr 2019 1630 - 1800 hrs
Gerdy Seynaeve, Innovation Manager, Proximus, Belgium
Gerdy Seynaeve Innovation Manager
Andreas Siebert, Head Geospatial Solutions, Corporate Underwriting, Munich Re, Germany
Andreas Siebert Head Geospatial Solutions, Corporate Underwriting
Munich Re
Andy Williams, Head of Geospatial, Carter Jonas, United Kingdom
Andy Williams Head of Geospatial
Carter Jonas
United Kingdom
Joao Canais, Business Development Manager - Europe, Esri, The Netherlands
Joao Canais Business Development Manager - Europe
The Netherlands
Matt Wood, Vice President, Go-To-Market & Business Strategy, Capella Space, USA
Matt Wood Vice President, Go-To-Market & Business Strategy
Capella Space


Data Intelligence for Improved Business Performance

Data intelligence allows businesses to combine information from marketing campaigns, past sales, external data about market conditions and customers, social media, customer loyalty program, in-store interactions, and more for a fuller picture of their business performance. Adding location elements into the analysis will give businesses the ability to make informed decisions on future business strategies such as expansion location, advertising campaigns, change of business coverage, etc. The session will focus on businesses with high customer outreach requirements, including retail, telecommunication services, transportation, logistics, and travel and hospitality.

Advanced Analytics for Risk Assessment and Mitigation

Exploiting location data enables financial service organizations to assess and mitigate risks, and make informed decisions. Location analytics gives organizations the ability to monitor and detect anomalies in rapidly changing data, protecting them from fraud attempts. Insurance companies can measure and predict risk ahead of time by performing catastrophe modeling around high-risk locations. The information also help optimize insurance underwriting and in verifying claims. The session targets BFSI organizations, as well as other businesses with high risk impact.

Driving Customer Satisfaction with Location Insights

Customer engagement is critical for businesses. Consumers are increasingly choosing their suppliers by the level of customer service. Understanding customer behavior and delivering relevant and engaging interactions across the customer lifecycle will increase customer’s lifetime value. By precisely locating and geocoding a customer, the right information can be delivered to the right place at the right time, therefore, increasing customer’s satisfaction. Businesses have also started integrating their ERP and CRM system via GIS platform, allowing their sales and marketing team to track changes in customer habits, values and preferences based on location data. This helps businesses to make a more personalized and relevant customer experience. The session will showcase the value of location insights in enhancing customer satisfaction.


  • Banking, Financial Services, and Insurance (BFSI)
  • Emergency Services
  • Energy and Utilities
  • Healthcare and Life Sciences
  • Manufacturing
  • Marketing and Advertising
  • Media and Entertainment
  • Real estate
  • Retail and Consumer Goods
  • Telecommunications
  • Transportation and Logistics
  • Travel and Hospitality