Reinhard Blasi
Market Development Officer
European Global Navigation Satellite System Agency

Biography
Reinhard Blasi is the market development officer at GSA in charge of the EGNOS and Galileo market entry in the professional high-precision markets. He gained his management experience as a strategy consultant during various assignments at innovation projects in various industries. He holds a degree in business administration and a master’s degree in international business conducted in the Universities in Germany, France and Italy.

Abstract
GNSS in Precision Agriculture

The world’s population is expected to grow from almost 7 billion today to over 9 billion by 2050. In order to feed these people, the United Nations states that farmers must produce 70 percent more food than they are today. This demand and at the same time decreasing of environmental footprint can only be met using new technologies such as satellite navigation, remote sensing and other sensors powered by precision farming. With the development of precision agriculture, more use is made of satellite navigation systems in both arable and livestock farming. The use of new technologies with an increasing accuracy aims at increasing productivity, making more efficiently use of resources while reducing impact on the environment. GNSS, such as Galileo and EGNOS together with other satellite systems including Earth Observation technologies can be used in a wide variety of agricultural applications, while removing some of the barriers to the adoption of precision agriculture. EGNOS and Galileo can be used in precision farming for applications such as: - Farm machinery guidance - Automatic steering - Variable rate application - Yield monitoring - Biomass monitoring - Soil condition monitoring - Livestock tracking - Agri-logistic (farm machinery monitoring and asset management, geo-traceability, field delineation)