Speaker Bio & Abstract

Andrea Picchi Head of Experience Design
River Island

BiographyWith 20+ years of experience in the design field, in the past 10+ years, he has been leading teams and personally contributing to the creation of products and services used by millions of users. He had worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony, but also Virgin Media, Ryanair, British Airways, and currently River Island. Andrea Picchi has a background in cognitive psychology and computer science; he continued his education in human-computer interaction at Stanford and business and design thinking at MIT. http://www.andreapicchi.it