Vipul Parekh

Vipul Parekh

Co-Founder & CMO, BigBasket, India


Vipul is the Co-Founder and CMO of BigBasket and leads the marketing and finance functions of the firm. Bigbasket is Vipul's third entrepreneurial venture. As a seasoned senior executive with considerable experience in the IT, retail, e-commerce and internet space, he has worked to build distribution channels, lead marketing, product management and merchandising efforts across the various businesses he's been involved in.

Prior to BigBasket Vipul was Investment Director at Peepul Capital Advisors, a growth stage private equity Firm and was responsible for making new investments and managing them. Prior to that Vipul Cofounded Fabmall (a physical retail business in grocery acquired by the Aditya Birla group) and before that, one of India's first ecommerce businesses.