Dr. Beth Crane is an experienced business leader currently serving as the Vice President of Data Operations at DataPlor. Her primary responsibility is to lead a team that is responsible for providing the most accurate global point of interest data. Beth is passionate about solving complex problems and is known for her ability to drive business outcomes through data-driven decision-making.

Before joining DataPlor, Beth has held several leadership roles, including Senior Vice President of Delivery & Transformation and VP of Data. She has over a decade of experience in merging and analyzing disparate data. Beth's extensive experience and expertise in data management have made her a valuable asset to organizations looking to drive business success through the use of data.

Vipul is the Co-Founder and CMO of BigBasket and leads the marketing and finance functions of the firm. Bigbasket is Vipul's third entrepreneurial venture. As a seasoned senior executive with considerable experience in the IT, retail, e-commerce and internet space, he has worked to build distribution channels, lead marketing, product management and merchandising efforts across the various businesses he's been involved in.

Prior to BigBasket Vipul was Investment Director at Peepul Capital Advisors, a growth stage private equity Firm and was responsible for making new investments and managing them. Prior to that Vipul Cofounded Fabmall (a physical retail business in grocery acquired by the Aditya Birla group) and before that Fabmart.com, one of India's first ecommerce businesses.

Gladis Araujo is a Global business leader with over 25 years of delivering continuous improvement, operational excellence and cost optimization on four continents in the end to end supply chain field. Experienced leader in starting up operations in new markets, merges, acquisitions, major re-organizations and turnovers, nearshoring, and building/leading cross-cultural teams.

Gladis Araujo has been acknowledge by the Global Chamber of Commerce in Malaysia as "2018 and 2019 Top Women Inspiring Humanity Award" for her contributions to her communities and recently by the Tecnologico de Monterrey as 2021 Top Tech Woman Award in Transformational Power.

Hannah is the International Marketing and Partnerships Manager at The Data Appeal Company, headquartered in Florence, Italy. She joined the team in 2018 after previously working in the finance and events industries. Hannah has previously spoken at the Tourism Innovation Summit in Seville, Spain and the X Festival in London, England. She has over 8 years of experience in international marketing and strategy, business development and event management.

Abstract

The Role of Reputation in Location Intelligence (or similar topic related to Sentiment Analysis and Reputation Management)

Discover the qualitative side of Geospatial Data and Location Intelligence, and delve into the immense value of Sentiment and Footfall Data Enrichment. Explore how enriching data sets with Sentiment Analysis and Footfall scores can support your organization: - Create more effective marketing strategies to target address audiences - Activate data-driven Site Selection and Distributor Qualification by leveraging reviews and ratings - Find out the peak and off-peak across a territory to implement out-of-home advertising in the right place, at the right time, and much more!

Rakesh Rana is a Head of Data at Haypp Group, working mainly with Data Science for solving business problems and creating customer value. Rakesh received his M.S. in Finance and PhD in Computer Science from University of Gothenburg, Sweden. His work and research interests revolve around using data science and machine learning mainly within the Ecommerce & Finance domain.

Ana Coman Bastarrica is a GIS Specialist from Buenos Aires, Argentina, currently based in Barcelona, Spain. Her 10 years of experience working in online content and e-commerce include product development, design, & content creation for both local and international markets. As a GIS Specialist, she has been part of Booking.com's Location Intelligence Team for the last +5 years, focusing on the use of GIS to provide geospatial data, insights and solutions by combining commercial and geospatial awareness, and leveraging data analysis, visualisation and storytelling skills.

Abstract

Mapping for Customer Needs in Iconic Events Around the World

Have you ever thought about maps when planning a trip to attend a well-known international event? Maps are a powerful and impactful way of communicating relevant information in an easy language to broader audiences. The Location Intelligence Team in Booking.com has developed an iterative, adaptable and scalable approach to analyse vibes and facilities around key events worldwide, to help deliver a seamless online experience that makes it easier for everyone to explore the world. Using geospatial analysis and the power of location intelligence, we are able to provide travellers with relevant and timely information about, e.g. transportation, accessibility, food & dining, arts & culture options around the most iconic sport and cultural events. The presentation will provide an overview of the process and methodology used to deliver the final output, walking the audience through the data processing, spatial analysis steps and finalising with map creation. I will also share a series of animated maps, showing the data analysis approach and the results for various events around the world.

Data Scientist Leader, multilingual, seeking to drive impact and build a world-class data science team at ICA. A skilled communicator capable of explaining complex issues with clarity to diverse audiences. I am responsible for leading innovation using data science and driving the education of AI across the company by envisioning and executing strategies that will improve business performance. One way I do this is by providing thought leadership around data and computing environments. My ambition is to be an inspiring leader who empowers and builds trust within my team. It is also important to me to grow data talent while fostering an inclusive environment and developing scalable processes to make data accessible across organizations, especially to non-technical stakeholders.

Having experiences almost 6 years working in the world's leading GIS (Geographical Information Systems) Company - ESRI, running own business called Locator Logic Solutions since 2015, my mission is to bring the awareness to business people what the value of location is to their success of business.

Abstract

Define your Business Modeling Formula

Insight from sales and demographic data integration.

Michael Ashmore is the portfolio director for the Geo Addressing product line. He is a veteran of the geospatial industry having spent over 20 years solving location-based problems for clients in various sales, operational and product management roles and is an expert in global addressing and geocoding. Prior to this he was a Business Process Management specialist. Mike is a British national who has made his home in Boulder, Colorado.

Abstract

Drive More Business with Accurate, Enriched Customer Data

No matter where an organization first captures customer data - mobile app, website, kiosk, or live call center - getting a correct address is a persistent headache that infects downstream business processes like distribution, shipping, and personalized marketing. The cure? Geo addressing. Ensure accurate address data from just a few keystrokes and enrich your customer profile with geo-based context.