Retail & Commerce: Driving Innovation with Location Intelligence

4 May 2023, 0930 – 1730 hrs | Hall - Leeuwen
 
Industry Partner
Co-hosted By
 

BACKGROUND

Every retail transaction happens somewhere. What’s important for retailers is to correlate the ‘where’ to the ‘what’, ‘who’, ‘why’ and ‘how’. Analyzing location data helps retailers understand market conditions and store performance in a given area. With the addition of customers’ demographics and behavior data, retailers are equipped with a powerful tool to make informed decisions that ultimately increase sales and business growth.

As the world enters endemic phase, retailers are now stepping up their business recovery strategy, especially to cope with the lingering global supply chain strains. Increasing operational efficiency, delivering a seamless online and in-store experience, and staying one step ahead of rapidly changing customer preferences while offering exceptional customer service; are the utmost business priorities. Location Intelligence can help retailers maximize business outcomes in this new landscape.

1-DAY PROGRAM ON

RETAIL & COMMERCE: DRIVING INNOVATION WITH LOCATION INTELLIGENCE AT GWF 2023

Geospatial World Forum 2023 shall host a one-day program on Retail & Commerce: Driving Innovation with Location Intelligence to discuss the importance of Location Intelligence and its growing traction in Retail & Commerce sector.

Topics to be covered:

Mobile Location Analytics Revolutionizing Retail Industry
Location Intelligence Enabling Omnichannel, Unified Commerce Strategy
Convergence of Location Data and Personalization in Data-Driven Marketing
Customers in Phygital Era: How Location Intelligence Drives Better CX
Location Intelligence & Hyperlocal Delivery: The Future is Now
Deadline: 30 November 2022

Agenda

4th May
0930 - 0940 Introductory Note
0940 - 0955 Industry Keynote by Dataplor
Dr. Beth Crane
Dr. Beth Crane VP, Data Operations , DataPlor , US

Dr. Beth Crane is an experienced business leader currently serving as the Vice President of Data Operations at DataPlor. Her primary responsibility is to lead a team that is responsible for providing the most accurate global point of interest data. Beth is passionate about solving complex problems and is known for her ability to drive business outcomes through data-driven decision-making.

Before joining DataPlor, Beth has held several leadership roles, including Senior Vice President of Delivery & Transformation and VP of Data. She has over a decade of experience in merging and analyzing disparate data. Beth's extensive experience and expertise in data management have made her a valuable asset to organizations looking to drive business success through the use of data.

Dr. Beth Crane
Dr. Beth Crane VP, Data Operations , DataPlor , US

Dr. Beth Crane is an experienced business leader currently serving as the Vice President of Data Operations at DataPlor. Her primary responsibility is to lead a team that is responsible for providing the most accurate global point of interest data. Beth is passionate about solving complex problems and is known for her ability to drive business outcomes through data-driven decision-making.

Before joining DataPlor, Beth has held several leadership roles, including Senior Vice President of Delivery & Transformation and VP of Data. She has over a decade of experience in merging and analyzing disparate data. Beth's extensive experience and expertise in data management have made her a valuable asset to organizations looking to drive business success through the use of data.

VP, Data Operations | DataPlor | US

0955 - 1130 Mobile Location Analytics Revolutionizing Retail Industry
Mobile Location Analytics Revolutionizing Retail Industry

Mobile location analytics is helping retailers in understanding their customers better, including their demographics, purchasing patterns, and shopping preferences. It is a powerful tool that is changing the way retailers operate and interact with their customers. By location analytics retailer can make more informed decisions that lead to better customer experiences and increased revenue.

Asif Khan
Keynote & Moderator

Asif Khan

Founder and CEO GroundLevel Insights and Founder LBMA | Canada

Carsten Szameitat

Carsten Szameitat

Sr. Director Global Partnerships | Svarmony | Germany

Kacy Harding

Kacy Harding

Former VP | Culligan International & Philips | The Netherlands

Bas Jansen Venneboer

Bas Jansen Venneboer

Managing Partner | Local Eyes | The Netherlands

1130 - 1330 Visit to Exhibition followed by Lunch
1330 - 1345 Guest Address: Are we prepared for the future Metaverse of Retail & Commerce?

As the metaverse and its hidden Web3 framework keep on creating, we see likely ways for retail associations to make inventive shopping encounters and contact new crowds on a worldwide scale. However, there are likewise difficulties to be survived, like creating norms for interoperability between various virtual universes, guaranteeing the security and protection of clients' information, and resolving issues connected with virtual monetary standards and installments.

Gladis Araujo
Gladis Araujo VP Global Quality Systems & Supply Chain , Mattel , The Netherlands

Gladis Araujo is a Global business leader with over 25 years of delivering continuous improvement, operational excellence and cost optimization on four continents in the end to end supply chain field. Experienced leader in starting up operations in new markets, merges, acquisitions, major re-organizations and turnovers, nearshoring, and building/leading cross-cultural teams.

Gladis Araujo has been acknowledge by the Global Chamber of Commerce in Malaysia as "2018 and 2019 Top Women Inspiring Humanity Award" for her contributions to her communities and recently by the Tecnologico de Monterrey as 2021 Top Tech Woman Award in Transformational Power.

Gladis Araujo
Gladis Araujo VP Global Quality Systems & Supply Chain , Mattel , The Netherlands

Gladis Araujo is a Global business leader with over 25 years of delivering continuous improvement, operational excellence and cost optimization on four continents in the end to end supply chain field. Experienced leader in starting up operations in new markets, merges, acquisitions, major re-organizations and turnovers, nearshoring, and building/leading cross-cultural teams.

Gladis Araujo has been acknowledge by the Global Chamber of Commerce in Malaysia as "2018 and 2019 Top Women Inspiring Humanity Award" for her contributions to her communities and recently by the Tecnologico de Monterrey as 2021 Top Tech Woman Award in Transformational Power.

VP Global Quality Systems & Supply Chain | Mattel | The Netherlands

1345 - 1500 Convergence of Location Data and Personalization in Data-Driven Marketing

Combining location data and personalization can enhance the effectiveness of data-driven marketing. Leveraging geospatial data to personalize marketing campaigns, improve customer targeting, and increase engagement.

Krishen Joshi
Moderator & Speaker

Krishen Joshi

Head of Marketing Science | Mindshare | UK

Hannah Babineau
Hannah Babineau Head of Partnerships , The Data Appeal Company , Italy

Hannah is the International Marketing and Partnerships Manager at The Data Appeal Company, headquartered in Florence, Italy. She joined the team in 2018 after previously working in the finance and events industries. Hannah has previously spoken at the Tourism Innovation Summit in Seville, Spain and the X Festival in London, England. She has over 8 years of experience in international marketing and strategy, business development and event management.

Abstract

The Role of Reputation in Location Intelligence (or similar topic related to Sentiment Analysis and Reputation Management)

Discover the qualitative side of Geospatial Data and Location Intelligence, and delve into the immense value of Sentiment and Footfall Data Enrichment. Explore how enriching data sets with Sentiment Analysis and Footfall scores can support your organization: - Create more effective marketing strategies to target address audiences - Activate data-driven Site Selection and Distributor Qualification by leveraging reviews and ratings - Find out the peak and off-peak across a territory to implement out-of-home advertising in the right place, at the right time, and much more!

Hannah Babineau
Hannah Babineau Head of Partnerships , The Data Appeal Company , Italy

Hannah is the International Marketing and Partnerships Manager at The Data Appeal Company, headquartered in Florence, Italy. She joined the team in 2018 after previously working in the finance and events industries. Hannah has previously spoken at the Tourism Innovation Summit in Seville, Spain and the X Festival in London, England. She has over 8 years of experience in international marketing and strategy, business development and event management.

Abstract

The Role of Reputation in Location Intelligence (or similar topic related to Sentiment Analysis and Reputation Management)

Discover the qualitative side of Geospatial Data and Location Intelligence, and delve into the immense value of Sentiment and Footfall Data Enrichment. Explore how enriching data sets with Sentiment Analysis and Footfall scores can support your organization: - Create more effective marketing strategies to target address audiences - Activate data-driven Site Selection and Distributor Qualification by leveraging reviews and ratings - Find out the peak and off-peak across a territory to implement out-of-home advertising in the right place, at the right time, and much more!

Head of Partnerships | The Data Appeal Company | Italy

Rakesh Rana
Rakesh Rana Head of Data , Haypp Group , Sweden

Rakesh Rana is a Head of Data at Haypp Group, working mainly with Data Science for solving business problems and creating customer value. Rakesh received his M.S. in Finance and PhD in Computer Science from University of Gothenburg, Sweden. His work and research interests revolve around using data science and machine learning mainly within the Ecommerce & Finance domain.

Rakesh Rana
Rakesh Rana Head of Data , Haypp Group , Sweden

Rakesh Rana is a Head of Data at Haypp Group, working mainly with Data Science for solving business problems and creating customer value. Rakesh received his M.S. in Finance and PhD in Computer Science from University of Gothenburg, Sweden. His work and research interests revolve around using data science and machine learning mainly within the Ecommerce & Finance domain.

Head of Data | Haypp Group | Sweden

Ana Coman Bastarrica
Ana Coman Bastarrica GIS Specialist , Booking.com , Spain

Ana Coman Bastarrica is a GIS Specialist from Buenos Aires, Argentina, currently based in Barcelona, Spain. Her 10 years of experience working in online content and e-commerce include product development, design, & content creation for both local and international markets. As a GIS Specialist, she has been part of Booking.com's Location Intelligence Team for the last +5 years, focusing on the use of GIS to provide geospatial data, insights and solutions by combining commercial and geospatial awareness, and leveraging data analysis, visualisation and storytelling skills.

Abstract

Mapping for Customer Needs in Iconic Events Around the World

Have you ever thought about maps when planning a trip to attend a well-known international event? Maps are a powerful and impactful way of communicating relevant information in an easy language to broader audiences. The Location Intelligence Team in Booking.com has developed an iterative, adaptable and scalable approach to analyse vibes and facilities around key events worldwide, to help deliver a seamless online experience that makes it easier for everyone to explore the world. Using geospatial analysis and the power of location intelligence, we are able to provide travellers with relevant and timely information about, e.g. transportation, accessibility, food & dining, arts & culture options around the most iconic sport and cultural events. The presentation will provide an overview of the process and methodology used to deliver the final output, walking the audience through the data processing, spatial analysis steps and finalising with map creation. I will also share a series of animated maps, showing the data analysis approach and the results for various events around the world.

Ana Coman Bastarrica
Ana Coman Bastarrica GIS Specialist , Booking.com , Spain

Ana Coman Bastarrica is a GIS Specialist from Buenos Aires, Argentina, currently based in Barcelona, Spain. Her 10 years of experience working in online content and e-commerce include product development, design, & content creation for both local and international markets. As a GIS Specialist, she has been part of Booking.com's Location Intelligence Team for the last +5 years, focusing on the use of GIS to provide geospatial data, insights and solutions by combining commercial and geospatial awareness, and leveraging data analysis, visualisation and storytelling skills.

Abstract

Mapping for Customer Needs in Iconic Events Around the World

Have you ever thought about maps when planning a trip to attend a well-known international event? Maps are a powerful and impactful way of communicating relevant information in an easy language to broader audiences. The Location Intelligence Team in Booking.com has developed an iterative, adaptable and scalable approach to analyse vibes and facilities around key events worldwide, to help deliver a seamless online experience that makes it easier for everyone to explore the world. Using geospatial analysis and the power of location intelligence, we are able to provide travellers with relevant and timely information about, e.g. transportation, accessibility, food & dining, arts & culture options around the most iconic sport and cultural events. The presentation will provide an overview of the process and methodology used to deliver the final output, walking the audience through the data processing, spatial analysis steps and finalising with map creation. I will also share a series of animated maps, showing the data analysis approach and the results for various events around the world.

GIS Specialist | Booking.com | Spain

Thomas Waddington
Thomas Waddington Senior Manager Geospatial & Market Intelligence , ASDA , UK

Dr Waddington is a Geospatial Intelligence manager from the North East of England, currently based in Leeds. He has 6 years of experience working in the grocery retail sector, predominantly supporting the Property and Estates business with location intelligence through analytics, modelling and reporting.

Thomas has completed a PhD from the University of Leeds. His thesis focused on improving forecasting capabilities in the convenience grocery sector through a better understanding and subsequent modelling of spatial-temporal dimensions in spend. Effectively, how to better account for consumer movements throughout the day and changes in their behaviours resulting in knock-on impact to sales models.

Thomas Waddington
Thomas Waddington Senior Manager Geospatial & Market Intelligence , ASDA , UK

Dr Waddington is a Geospatial Intelligence manager from the North East of England, currently based in Leeds. He has 6 years of experience working in the grocery retail sector, predominantly supporting the Property and Estates business with location intelligence through analytics, modelling and reporting.

Thomas has completed a PhD from the University of Leeds. His thesis focused on improving forecasting capabilities in the convenience grocery sector through a better understanding and subsequent modelling of spatial-temporal dimensions in spend. Effectively, how to better account for consumer movements throughout the day and changes in their behaviours resulting in knock-on impact to sales models.

Senior Manager Geospatial & Market Intelligence | ASDA | UK

1500 - 1600 Networking Break
1600 - 1645 Customers in Phygital Era: How Location Intelligence Drives Better CX

In today's world, businesses need to understand the importance of the "phygital" era, where physical and digital experiences merge, and the role of location intelligence in driving better customer experience. Businesses can use this data to improve their marketing strategies, personalize customer experiences, and optimize their operations for increased efficiency and revenue.

Akshat Pipersenia
Akshat Pipersenia Head- Customer Strategy & Planning , Unilever , The Netherlands

A seasoned strategy and business professional with experience in revenue management, commercial strategy, pricing and portfolio management with diverse international assignments. Passionate about executional excellence, capability building and leading organizational change.

Specialties: Revenue Growth Management, E-Commerce, Pricing, Digital transformation, Account management, Portfolio design, Route to Market, Data Analytics, Supply Chain Excellence, Cost Optimization

Moderator & Speaker

Akshat Pipersenia
Akshat Pipersenia Head- Customer Strategy & Planning , Unilever , The Netherlands

A seasoned strategy and business professional with experience in revenue management, commercial strategy, pricing and portfolio management with diverse international assignments. Passionate about executional excellence, capability building and leading organizational change.

Specialties: Revenue Growth Management, E-Commerce, Pricing, Digital transformation, Account management, Portfolio design, Route to Market, Data Analytics, Supply Chain Excellence, Cost Optimization

Head- Customer Strategy & Planning | Unilever | The Netherlands

Anna Baecklund
Anna Baecklund Head of Data Science , ICA Sverige AB , Sweden

Data Scientist Leader, multilingual, seeking to drive impact and build a world-class data science team at ICA. A skilled communicator capable of explaining complex issues with clarity to diverse audiences. I am responsible for leading innovation using data science and driving the education of AI across the company by envisioning and executing strategies that will improve business performance. One way I do this is by providing thought leadership around data and computing environments. My ambition is to be an inspiring leader who empowers and builds trust within my team. It is also important to me to grow data talent while fostering an inclusive environment and developing scalable processes to make data accessible across organizations, especially to non-technical stakeholders.

Anna Baecklund
Anna Baecklund Head of Data Science , ICA Sverige AB , Sweden

Data Scientist Leader, multilingual, seeking to drive impact and build a world-class data science team at ICA. A skilled communicator capable of explaining complex issues with clarity to diverse audiences. I am responsible for leading innovation using data science and driving the education of AI across the company by envisioning and executing strategies that will improve business performance. One way I do this is by providing thought leadership around data and computing environments. My ambition is to be an inspiring leader who empowers and builds trust within my team. It is also important to me to grow data talent while fostering an inclusive environment and developing scalable processes to make data accessible across organizations, especially to non-technical stakeholders.

Head of Data Science | ICA Sverige AB | Sweden

Sesillia Pongoh
Sesillia Pongoh CEO - Founder , Locator Logic Solutions , Indonesia

Having experiences almost 6 years working in the world's leading GIS (Geographical Information Systems) Company - ESRI, running own business called Locator Logic Solutions since 2015, my mission is to bring the awareness to business people what the value of location is to their success of business.

Abstract

Define your Business Modeling Formula

Insight from sales and demographic data integration.

Sesillia Pongoh
Sesillia Pongoh CEO - Founder , Locator Logic Solutions , Indonesia

Having experiences almost 6 years working in the world's leading GIS (Geographical Information Systems) Company - ESRI, running own business called Locator Logic Solutions since 2015, my mission is to bring the awareness to business people what the value of location is to their success of business.

Abstract

Define your Business Modeling Formula

Insight from sales and demographic data integration.

CEO - Founder | Locator Logic Solutions | Indonesia

1645 - 1730 Location Intelligence & Hyperlocal Delivery: The Future is Now

In recent years, hyperlocal delivery has gained popularity, particularly in the e-commerce and food delivery industries. With the rise of on-demand delivery services, the demand for hyperlocal delivery is expected to grow further in the coming years. As a result, businesses are increasingly turning to location intelligence to stay competitive and meet customer expectations.

Sanket Gupta
Sanket Gupta Group Product Manager , Google , USA

Sanket is a strategic leader with 15+ years of experience in international markets, product strategy and growth, management consulting, operations and go-to-market.

Sanket is currently responsible for Google Maps in key strategic markets in India, Indonesia, Brazil, Japan etc helping Google's Geospatial products meet the needs of 100s of millions of users in these countries. Sanket also manages a globallly distributed team that is responsible for market insights, execution, launches and go-to-market for Google maps.

Moderator & Speaker

Sanket Gupta
Sanket Gupta Group Product Manager , Google , USA

Sanket is a strategic leader with 15+ years of experience in international markets, product strategy and growth, management consulting, operations and go-to-market.

Sanket is currently responsible for Google Maps in key strategic markets in India, Indonesia, Brazil, Japan etc helping Google's Geospatial products meet the needs of 100s of millions of users in these countries. Sanket also manages a globallly distributed team that is responsible for market insights, execution, launches and go-to-market for Google maps.

Group Product Manager | Google | USA

Michael Ashmore
Michael Ashmore Sr Director, Product Management , Precisely , USA

Michael Ashmore is the portfolio director for the Geo Addressing product line. He is a veteran of the geospatial industry having spent over 20 years solving location-based problems for clients in various sales, operational and product management roles and is an expert in global addressing and geocoding. Prior to this he was a Business Process Management specialist. Mike is a British national who has made his home in Boulder, Colorado.

Abstract

Drive More Business with Accurate, Enriched Customer Data

No matter where an organization first captures customer data - mobile app, website, kiosk, or live call center - getting a correct address is a persistent headache that infects downstream business processes like distribution, shipping, and personalized marketing. The cure? Geo addressing. Ensure accurate address data from just a few keystrokes and enrich your customer profile with geo-based context.

Michael Ashmore
Michael Ashmore Sr Director, Product Management , Precisely , USA

Michael Ashmore is the portfolio director for the Geo Addressing product line. He is a veteran of the geospatial industry having spent over 20 years solving location-based problems for clients in various sales, operational and product management roles and is an expert in global addressing and geocoding. Prior to this he was a Business Process Management specialist. Mike is a British national who has made his home in Boulder, Colorado.

Abstract

Drive More Business with Accurate, Enriched Customer Data

No matter where an organization first captures customer data - mobile app, website, kiosk, or live call center - getting a correct address is a persistent headache that infects downstream business processes like distribution, shipping, and personalized marketing. The cure? Geo addressing. Ensure accurate address data from just a few keystrokes and enrich your customer profile with geo-based context.

Sr Director, Product Management | Precisely | USA

Clemens Schotte
Clemens Schotte Sr Program Manager , Microsoft Maps & Geospatial , The Netherlands

Clemens Schotte is a Sr. Program Manager at Microsoft, specializing in Maps & Geospatial. He's a leading advocate for Microsoft's mapping tech, Azure Maps and Bing Maps. As a blogger, Clemens shares his insights on geospatial tech, logistics, and mapping, making him a sought-after speaker at events like the Geospatial World Forum (GWF) 2023. He's known for his flexible problem-solving approach and passion for innovation in mapping and geospatial data.

Clemens Schotte
Clemens Schotte Sr Program Manager , Microsoft Maps & Geospatial , The Netherlands

Clemens Schotte is a Sr. Program Manager at Microsoft, specializing in Maps & Geospatial. He's a leading advocate for Microsoft's mapping tech, Azure Maps and Bing Maps. As a blogger, Clemens shares his insights on geospatial tech, logistics, and mapping, making him a sought-after speaker at events like the Geospatial World Forum (GWF) 2023. He's known for his flexible problem-solving approach and passion for innovation in mapping and geospatial data.

Sr Program Manager | Microsoft Maps & Geospatial | The Netherlands

TARGET SEGMENTS

  • Retail Operators
  • eCommerce
  • Omnichannel
  • Digital Marketing
  • Digital Payments
  • Shipping & Last-Mile Delivery