BACKGROUND

The Banking, Financial Services & Insurance (BFSI) sector produces Location data on regular basis. This includes data on customers’ demographic, movement, and transaction patterns. With proper data and customer relationship management, financial institutions can extract insights from those data to bring more value to the ecosystem – either by mitigating risks, making informed decisions or enriching customer experiences. With financial services becoming more available than ever, and with greater customer accessibility; Location Intelligence is the key in understanding the full context of each consumer and enterprise decision for the BFSI sector to become both market-driven and market-responsive.