CROSS-INDUSTRY USER ECOSYSTEM IN ONE PLACE
Since the past decade, business communities have started to adopt location technology and predictive analytics into their business models. Location analytics blends business data with geographic data to reveal the relationship of location to people, events, transactions, facilities and assets. Many BI and analytics software vendors today are integrating mapping and spatial data analytics into their products to provide additional context to visualizations, reports and analysis.
Location analytics help optimize business decisions, from deciding where to locate a new store to improving a supply chain or creating more engaged marketing campaigns. Insurance and financial services use location analytics to simulate risk and verify claims. Businesses also use location technology to manage customers by integrating their ERP, CRM and social networking platforms with GIS.
Growing prominence of new technologies such as Artificial Intelligence (AI), Cloud Computing, Augmented/Virtual Reality (AR/VR), Internet of Things (IoT), and HD maps – to be further strengthened by 5G rollouts, will increase the outreach of location-based technologies to more users and in more innovative ways.