BUSINESS INTELLIGENCE SUMMIT Transforming BFSI & Retail with Location Intelligence

Overview

Location has always been an important factor in most business decisions — from determining the optimal area to open a new store and improving the supply chain to creating engaging marketing campaigns. Furthermore, businesses leverage location technology to manage customers by integrating their enterprise resource planning (ERP), customer relationship management (CRM), and social networking platforms with the Geographic Information System (GIS).

Businesses in the BFSI and retail industry, especially those with large global footprints, must comprehend their interests and assets by location—whether it's understanding customer spending habits, optimizing shipping routes, assessing facility conditions, or evaluating risk. Location data is emerging as a game-changer for businesses aiming to remain relevant and competitive in the ever-evolving market.