Maximizing Geospatial ROI Workshop
Strategies for Accelerated Geospatial Industry Growth
15 May 2024 // 1130-1300 hrs | Hall - Blue RoomPowered By
VP - Consultancy
Geospatial World
India
Currently employed as Vice President - Consulting at Geospatial World, Ananyaa Narain, an economist by education, is a leading thought leader in the socio-economic and market research space for geospatial, BIM, and frontier technologies worldwide. She was recognized as a 40U40 geospatial professional for 2020 by xyHt, and a Geospatial Rising Star 2022 by Geospatial World. Over her eight years of experience in the geospatial technology domain, she is recognized for her result-oriented approach to exploring the impact of the cross-linkage of technology, economics, and policy using varied qualitative and quantitative tools and frameworks. Her professional expertise includes working with cross-sectoral and interdisciplinary stakeholders across technology, academia, and government stakeholders for market size and forecast assessment, socio-economic impact evaluation, developing national policy and governance frameworks, and initiating and contributing to global technology and policy dialogue and debates through research reports and articles, and conference convening.
CEO
NCTech Ltd.
UK
Paul is the CEO of NCTech, a leading street-level geospatial data and analytics provider with operations across North America, Europe and Asia. Prior to joining NCTech in 2019, Paul qualified as a Chartered Accountant with PwC before gaining significant experience in Corporate Finance and Private Equity in the UK and US. This background has instilled a strong focus on customer ROI, which he believes is critically important when driving the adoption of new ways of working, particularly given the current economic climate.
In an era defined by rapid technological advancements and increasing economic demands, the geospatial industry stands out as a critical enabler of diverse sectors, driving significant impacts on the global economy. The workshop on Maximizing Geospatial RoI – Strategies for Accelerated Geospatial Industry Growth aims to delve into the pivotal role of geospatial technologies in fostering socio-economic development and the paramount importance of communicating the Return on Investment (RoI) to stakeholders to spur industry growth.
The geospatial industry continues to have a profound impact on the global economy and accelerating its growth will hinge on the extent to which we can successfully communicate how our technology, data and analytics can be used by customers to: Make Money, Save Money, and Manage Risk.
The primary objective of this workshop is to articulate and enhance understanding of the strategic benefits of geospatial technologies in terms of revenue generation, cost savings, and risk management. The session will focus on transitioning from market-taking strategies, where businesses primarily compete, to market-making strategies, which involve creating new demand and opportunities for the use of geospatial technologies. By dedicating effort to quantify, substantiate, and clearly communicate how these technologies generate revenue, reduce costs, and manage risks, we will initiate discussion and deliberation to empower stakeholders to promote wider adoption within their organizations.