Details
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Thomas Waddington
Senior Manager Geospatial & Market Intelligence, ASDA, UK
Biography
Dr Waddington is a Geospatial Intelligence manager from the North East of England, currently based in Leeds. He has 6 years of experience working in the grocery retail sector, predominantly supporting the Property and Estates business with location intelligence through analytics, modelling and reporting.
Thomas has completed a PhD from the University of Leeds. His thesis focused on improving forecasting capabilities in the convenience grocery sector through a better understanding and subsequent modelling of spatial-temporal dimensions in spend. Effectively, how to better account for consumer movements throughout the day and changes in their behaviours resulting in knock-on impact to sales models.