Speaker Bio & Abstract

Anna Petrikoglou Trust Campaign Manager
eBay / Zeta Global

BiographyAnna is a Campaign Manager who specializes in Trust. Graduated from the Department of Economics of the University of Macedonia, followed postgraduate studies in Applied Informatics and conducted academic research on educational systems of web technologies. Examining UX and UI sparked her interest in web development, content creation and graphic design. Her experience in digital marketing and e-commerce spans both local and international markets. She is currently leading eBay's cross-channel campaigns that target selected audiences on a global scale. Also, part of the Women at eBay Community of Inclusion. At GWF, she's going to share an insight into eBay's marketing campaigns and how they benefit from location data.