Speakers Bio & Abstract

Ajay Kelkar Founder
Hansa Cequity

BiographyAjay is an entrepreneurial business leader with 26 years of experience across Start up company creation & General management across large organizations. Ajay has extensive experience in business & marketing across consumer goods, retail and the banking sector. He has deep industry expertise having worked in top organizations like Procter & Gamble, Britannia, Shoppers Stop, and HDFC Bank. Over the last 10 years, Ajay has in partnership with the Hansa group Co-founded a unique Customer marketing company called Hansa Cequity. Along with the team he has grown the business to a multi million dollar Revenue with over 800 employees across 5 offices. Hansa Cequity helps design engaging customer experiences by leveraging customer information using analytics, technology & marketing communication solutions. This helps clients get better return on their marketing investments (ROMI).

Earlier Ajay was the Chief Marketing Officer for Shoppers Stop (one of Indias leading Department store retail chains) & was part of the Retail Management team. Ajay has deep exposure across functions in Retail & an established track record of using customer data to improve effectiveness in merchandising. Ajay was responsible for creating a unique & vibrant loyalty program called First Citizen, which is a unique Indian case study on loyalty marketing. Ajay was also responsible for creating a hugely successful Customer Experience strategy for Shoppers Stop which culminated in a unique 3 month festival called 7 Wonders of the world which delivered large increases in footfall & ticket size. Ajay was an active member of the Intercontinental group of department stores (IGDS) and was invited by IGDS to share his experience for a variety of Retail conferences.

Post that for about 5 years, Ajay was the Chief Marketing Officer at HDFC Bank, where he led the bank's marketing team on the pioneering path of data-led marketing analytics. The bank executed a unique data based strategy based on automating the banks marketing environment and this led to huge improvements & ROI in cross sell and up sell rates. HDFC Bank was in fact the first bank in India to automate its entire Marketing processes for Cross sell by bringing in, the Gartner top quadrant solution Unica, and successfully increasing the products held per customer by a substantial number.

Ajay is a regular blogger & regularly writes about Analytics & data led marketing. You can go to his blog at http://hansacequity.com/ajayblog/

Ajay has an active social media presence & you can know more about him at: http://in.linkedin.com/in/ajaykelkar1to1marketing

Twitter handle: ajaykelkar Abstract Why Context driven by Location is going to be key over the next decade!The intersection of technologies-Big data, IoT & AI is creating massive opportunities for Marketers to leverage consumer context. But this demands a complete change in the Marketers paradigm-from mass marketing to pinpoint focused targeted marketing. This transformation has been very hard for most legacy companies. It is the new age digital companies that have succeeded in this. What must legacy companies do to change & how can they accomplish this