Workshop by Global Marketing Insights

 
What's Hot and What's Not in the Geospatial Marketspace of the USA - how to make money there?
Date: 24 May 2016 Time: 1300-1500 hrs

Purpose of the workshop including specific learning objectives

Attendees will leave with a clear understanding of what data (with a focus on imagery) is available, and which data sets are more beneficial for projects and applications.

Attendees will learn the background of two international ongoing market success stories in the USA and how they benefitted from long-term strategy combined with careful adaptation in a field which is continuously impacted by new, innovative data sources.

Target workshop audience

Business Owners, Sales and Marketing Professionals, Business Development Professionals

Workshop duration

90 minutes

Instructions for participants - materials required

Workbook will be provided for notetaking come ready with questions focused on doing business in the US marketspace for GIS, Remote Sensing and Geospatial Technologies and supporting technologies.

Detailed description of workshop

This course will provide a complete end-to-end account of what open source data and other data is available for the technical considerations of the USA based marketplace government and commercial and will close with the background on how companies are able to thrive (or not) in this complicated market. Beginning with who the market space is composed of, and what data is available, and which ones do they utilize and why, attendees will learn which data (with a focus on imagery) has gained the attention of industry experts, and which data still has challenges ahead before finding a larger role in the GEOINT community. Next, we will illustrate challenges already experienced and how they were overcome. Finally, a two success stories (not US based) will be shared to demonstrate how an organization was able to successfully navigate a complex market by carefully adapting to the client/market needs.

Workshop Facilitator

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Dr. Tighe is the marketing director at Strategic Geospatial Solutions (SGS). She is responsible for the development of business and product strategies that capitalize on Big Data for use in SaaS/PaaS geospatial solutions. She has been involved in remote sensing research for varied geospatial applications for the past twenty-plus years. Prior to SGS, Dr. Tighe was with Positioning Services at Trimble Navigation and Intermap Technologies where she has a proven track record for optimizing remotely sensed data (from various sections of the electromagnetic spectrum) for use in a wide array of geospatial applications that reach the consumer market space. She co-authored a remote sensing chapter on elevation data for location based applications for the American Society of Photogrammetry and Remote Sensing. She holds a Ph.D. in Earth Sciences, a graduate degree in Remote Sensing and GIS, and a B.Sc. in Physics and Geology. Follow on Twitter for updates at @SGeoSln.