Speakers Bio & Abstract

Biography
Marieke Fijnvandraat has over 10 years? experience in Telecom strategy and business development with a varying focus and far reaching practical experience. She is specialized in defining (business and innovation) strategies and bringing these strategies into execution. Her strength lies in bridging borders between different disciplines, closing the gap between technology and commerce and manage projects in a complex and multi-stakeholder environment. Marieke has built up many years of experience and knowledge within the Smart city playing field. She works closely together with market players and municipalities to realize in co-creation both Smart city services and the underlying network infrastructure for cities. Prior to PwC, Marieke worked in several positions in strategy and business development at KPN and Liberty Global. After her studies in Systems Engineering, Policy analysis & Management she completed her PhD at the TU Delft on strategic decision-making in network roll out by private telecom operators. Abstract
Smart City: from vision to execution! Towards a smart public space by integrating smart city and urban development programsAlthough there’s no lack of municipal visions for Smart Cities and many cities experiment with all kinds of pilots, the reality is, that most cities fail in effective smart city execution. They are not able to scale up applications beyond the pilot stage because a viable business model is lacking, resulting in large amounts of public money being spent without real value creation for the city in return. Several key problems are underlying which demands a new approach that gets smart city out of the ‘buzz zone’. Smart City solutions should contribute to the objectives of the city and neighborhood where they will be implemented to create real added value. A new innovative way of working of co-creation in eco-systems, open models and integrated business models overcomes a one-by-one pilot approach for smart service development. By creating cohesion between urban development plans and smart city infrastructure roll out, the problems of brown field infrastructure roll out (distortion, long permit procedures) can be overcome, enabling citywide replication and scalability of services and thus viable business models. This completely different line of approach will help cities to bring their visions into execution and grow towards real sustainable smart cities.