PLENARY THEMES

 

Where’s the Money? Disruptive Business Models of Geospatial Content

In the last one decade, there has been an upsurge and notable growth on geospatial content business not only involving geospatial companies, but most of all involving big IT and telecommunication giants. Google pioneered the first ever aggregated and organized geospatial content in public domain allowing billions of users around the world to gain access to maps and satellite images. Microsoft followed suit with its own application, now known as Bing Maps. The ever expanding and burgeoning navigation market added a new dimension to overall value of geospatial content, triggering big acquisitions of Tele Atlas by TomTom, and Navteq by Nokia. Although much less-hyped, Apple has been on acquisition spree, buying map-related technology start-ups such as BroadMap, Embark, HopStop.com, Coherent Navigation and most recently, Mapsense. Building exclusive self-owned geospatial content became the business direction taken by these large enterprises. Leading geospatial companies - Hexagon and Esri, are already well-underway on this path with their own content-as-a-service platform, i.e. Hexagon Geospatial’s Power Portfolio and Esri’s ArcGIS Marketplace. Now is the best time for geospatial industry to enhance its capability in developing geospatial content and start serving diverse industries. Making geospatial content service-oriented will make solutions more valuable and products more affordable. This will ensure long term business value and sustainable growth for geospatial industry. The plenary shall attempt to bring together different set of stakeholders pursuing forward different business models of geospatial content, and discuss future opportunities for geospatial industry.

Where’s the Money? Business Opportunities of Location Intelligence

In a recent report released by International Telecommunication Union (ITU), nearly half of the global population will be using the internet by the end of 2015. There will also be more than 7 billion mobile device subscriptions. The ever-increasing internet and mobile penetration worldwide is making Location-Based Services a big part of peoples' everyday lives. Today, location has become a driving force in the online advertising industry, media & broadcasting industry and mobile apps industry. By analysing consumers’ online behavior, businesses are able to provide locally-relevant services and marketing decisions. Instead of B2B, these industries are morphing into B2C industries. For example, large news aggregators are able to provide customised news items to users based on predictive models aided by location intelligence. Target advertising is using location to provide relevant advertisement to consumers, and allows advertisers to clearly measure the impact of a targeted ad. The disruptive business models of location intelligence will bring along new dimension to automation, machine learning, big data analytics and Internet of Things to geospatial industry. The plenary shall demonstrate various disruptive business models made possible by location technology, presented by business users from retail, advertising, logistics, media and other major sectors.

Where’s the Money? System Integration and Solutions Driving the Market

As industry moves up the value chain, companies are becoming more open with their policies in terms of collaboration within and outside the industry. Geospatial convergence with mainstream disciplines and business processes of design, engineering, IT, enterprise and so on, ultimately delivers integrated solutions, higher values, and returns on investments to end users. As a result, system integration and solutions companies have become the prime driver of geospatial business eco-system as against traditional hardware and software companies. This leads to big players buying out their resellers and distributors across the world in order to capture and create wider market uptake. A significant number of players have already started moving towards system integration with strategic alliances that allows them to leverage larger market outreach. The plenary shall discuss why system integration and solutions portfolio will be the dominating trend across the industry in the next five years.

Where’s the Money? Software and Hardware Products: Trends and Direction

Since the past few years, solutions-centric and value-driven geospatial market is getting more and more combined and integrated in terms of software and hardware products. It is evident today when we see primary hardware companies are venturing into software business as a mean to provide full solutions to customers. Instead of the traditional focus on products, companies are now offering products as a service to cope with changing market forces and the recognition that services in combination with products could provide higher profits than products alone. Many software companies today introduce apps for smartphones. They may not be charging directly, but they are teasing users with their products and solutions on their apps. They are also increasing their footprint in terms of education and outreach. Sales models are evolving based on market trends. It is important for product companies to keep improvising their business models in order to stay on top of the industry. The plenary shall feature leading geospatial products companies discussing the latest business trends and their vision on future direction of the industry.