PLENARY THEMES: Where's the Money?
Geospatial Platform Empowering Workflows and System Integration
Geospatial convergence with mainstream disciplines and business processes of design, engineering, IT, enterprise and so on, ultimately delivers integrated solutions, higher values, and returns on investments to end users. As a result, system integration and solutions companies have become the prime driver of geospatial business eco-system as against traditional hardware and software companies. It is evident today when we see primary hardware companies are venturing into software business as a mean to provide full solutions to customers. Instead of the traditional focus on products, companies are now offering products as a service to cope with changing market forces and the recognition that services in combination with products could provide higher profits than products alone. The plenary shall discuss why system integration and solutions portfolio will be the dominating trend across the industry in the next five years.
Speakers
Sanjay Kumar Chief Executive Officer
Geospatial Media and Communications
Trimble
United States
Bentley Systems
United States
Mergers and Acquisitions Topcon Positioning Systems
The Netherlands
AAM
Australia
Cyient
India
DigitalGlobe
Disruptive Business Models of Geospatial Content
In the last one decade, there has been an upsurge and notable growth on geospatial content business not only involving geospatial companies, but most of all involving big IT and telecommunication giants. Google pioneered the first ever aggregated and organized geospatial content in public domain allowing billions of users around the world to gain access to maps and satellite images. Microsoft followed suit with its own application, now known as Bing Maps. The ever expanding and burgeoning navigation market added a new dimension to overall value of geospatial content, triggering big acquisitions of Tele Atlas by TomTom, and Navteq by Nokia. Although much less-hyped, Apple has been on acquisition spree, buying map-related technology start-ups such as BroadMap, Embark, HopStop.com, Coherent Navigation and most recently, Mapsense. Building exclusive self-owned geospatial content became the business direction taken by these large enterprises. Leading geospatial companies - Hexagon and Esri, are already well-underway on this path with their own content-as-a-service platform, i.e. Hexagon Geospatial's Power Portfolio and Esri's ArcGIS Marketplace. Now is the best time for geospatial industry to enhance its capability in developing geospatial content and start serving diverse industries. Making geospatial content service-oriented will make solutions more valuable and products more affordable. This will ensure long term business value and sustainable growth for geospatial industry. The plenary shall attempt to bring together different set of stakeholders pursuing forward different business models of geospatial content, and discuss future opportunities for geospatial industry.
Speakers
Ordnance Survey
United Kingdom
Deimos Imaging
Spain
Planet Labs
United States
CycloMedia Technology
The Netherlands
Business Opportunities of Location Intelligence
In a recent report released by International Telecommunication Union (ITU), nearly half of the global population will be using the internet by the end of 2015. There will also be more than 7 billion mobile device subscriptions. The ever-increasing internet and mobile penetration worldwide is making Location-Based Services a big part of peoples' everyday lives. Today, location has become a driving force in the online advertising industry, media & broadcasting industry and mobile apps industry. By analysing consumers' online behavior, businesses are able to provide locally-relevant services and marketing decisions. Instead of B2B, these industries are morphing into B2C industries. For example, large news aggregators are able to provide customised news items to users based on predictive models aided by location intelligence. Target advertising is using location to provide relevant advertisement to consumers, and allows advertisers to clearly measure the impact of a targeted ad. The disruptive business models of location intelligence will bring along new dimension to automation, machine learning, big data analytics and Internet of Things to geospatial industry. The plenary shall demonstrate various disruptive business models made possible by location technology, presented by location data providers, technologists and business users.
Speakers
US Census Bureau
United States
XAd
United States
United States
Oracle Server Technologies
Oracle
United States
* Tentative speakers